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Tree Hut Debuts Jelly Soap

This candy-inspired cleansing innovation acts as a sensory experience that offers a playful take on traditional bar soaps.

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By: Rachel Klemovitch

Assistant Editor

Tree Hut is debuting its all-new Jelly Soap collection, a fresh take on body care inspired by familiar sweets and designed to bring a little extra fun to self-care routines. 

Available exclusively at Ulta Beauty, Jelly Soap features colorful, bright packaging that hints at the interactive experience waiting inside, delighting consumers before the first wash.

Featuring a bouncy texture and three treat-inspired scents, the product line delivers a fresh take on traditional bar soap that’s as playful as it is refreshing. 

With 35% of US consumers who use body care products agreeing that format (i.e., stick, cream) is important when shopping for body care products, Tree Hut developed Jelly Soap to offer a fresh take on the everyday shower routine. 

Designed as an in-shower treat, the squishy texture and nourishing formula gently cleanses and moisturizes, leaving skin feeling clean and hydrated. 

Lindsey Scales, Vice President of Marketing at Tree Hut, commented:

“When we set out to create Jelly Soap, the brief was simple: what does a bar soap look like when Tree Hut makes it? The answer had to lead with fun, feel totally unexpected, and still deliver the skin-loving results our community expects from us. Jelly Soap is all of that — and we can’t wait for everyone to get their hands on it.”

Jelly Soap scents include:

  • Sparkling Sugar: A new scent which blends black raspberry, plum, and sparkling sugar.
  • Jelly Bear: A fan favorite scent inspired by gummy candies. It combines orange, lime, and raspberry.
  • Raspberry Fizz: Another returning favorite is a blend of raspberry, rose, and amber.

Formulated with Aloe Vera, Vitamin E, and Glycerin, the Jelly Soap replenishes moisture to promote smooth skin. 

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